FAKBYFAK is probably the most thrilling and disruptive event in luxury eyewear design. The conceptual creations of Moscow eyewear brand Fakoshima excite intensely imagination and generate new and deeply touching aesthetic codes. FAKBYFAK isn’t just eyewear. Frames in extreme, so far unseen forms, rotating lenses, clashing colors, unlock sensations and creative vibes in synergy with the moods of the owner. FAKBYFAK sunglasses defy traditional fashion codes and deserve a special place in the world of luxurious eyewear. We are proud to display FAKBYFAK co-design with fashion celebrity Manish Arora and avant-garde couturier Walter van Beirendonck in E35 SHOP.