Borsalino is the oldest Italian company specializing in the manufacture of luxury hats. Since 1857, the manufacture has been based in Alessandria, Piemont. The founder, Giuseppe Borsalino, is remembered for creating a particular model of felt hat that has come to be known eponymously as a borsalino. Borsalino manufacturing has remained faithful to a production process that represents the cultural values of the company, handed down from generation to generation. The hats continue to be produced in Alessandria by combining industrial technology and spirit craftsmanship. The felt models, created from fur fibers, require more than 50 manual steps and seven weeks of work to create; the straw models, which are hand twisted, can take up to 6 months for a single hat.